Digital PR & Outreach
Brand recognition and expertise have become more fundamental to SEO. Google has made this clean with their E.A.T updates. This is a system that reviews and ranks websites based on the Expertise, Authority and Trust that they can place in the business. A well built website is no longer enough. So, how do we demonstrate your E.A.T?
Expertise can be demonstrated by having an expert speak at your event, writing articles about your industry, or publishing case studies. The key here is to ensure that the content is relevant to your audience. If you are unsure who your target audience is, we recommend using tools such as BuzzSumo to help determine where your audience is coming from.
Authority focuses on how others view you. Are you covered in a good light by other businesses and experts in your industry? To build authority, you need to publish high quality content that people want to read. You should also participate in conversations online and offline.
Trust is the last pillar of E.A.T. It is not always easy to earn trust, but once you have it, it is tough to lose it. Building trust requires transparency, honesty, and integrity. These qualities are difficult to maintain if you are not being transparent about your own company. However, when you are transparent, you will gain the trust of those around you. Simple trust signals include easily accessible contact information. The presence of your qualifications on the website will also help. These are also an authority signal of note.
Link Building & Backlinks
While backlinks are no longer as important a ranking signal as they used to be, they are still massive. This lets search engines know that your business does not exist as an island. High quality links from authoritative websites go a long way in establishing your authority. These are the sort of links that are not easily attainable. We leverage your expertise within the industry to naturally attract backlinks. Some of this is achieved through manual outreach.
How we work
We start by understanding your goals and objectives. From there, we create a plan that aligns with your strategy. Our team then executes the plan, monitoring progress along the way. We use data to measure success and make adjustments accordingly.
What makes us different
At Soroni, we believe that every client deserves individual attention. We take the time to get to know you so that we can provide the best service possible. In addition to providing exceptional customer service, we offer free consultations and ongoing support.
Contact Us Today!
If you want to learn more about our B2B SaaS SEO services, please feel free to reach out to us today!