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B2B SaaS SEO Agency

Providing B2B SEO Services

As A B2B SaaS SEO agency, we are committed to providing our software companies with the best possible results and service. We understand your time is valuable, so we will work hard to ensure you get the most out of every hour spent working with us.

Our search engine optimization (SEO) approach is based on a combination of technical expertise, creative thinking and proven methods. Our team has years of experience optimising websites for all types of businesses, including small businesses, medium-sized companies and large corporations.

woman seated next to a digital marketing illustration

We help businesses like yours drive more organic traffic to their website. The leads pipeline and conversions are what we measure our success on. We want to make a tangible difference to your business’s bottom line.

Our services include:

  • Search Engine Optimization (SEO)
  • Pay Per Click Management (PPC)
  • Social Media Marketing (SMM)

Our Process

Our process begins with a discovery. At this stage, we seek to understand your business and your goals for an SEO campaign. This also helps us understand your resources and workforce to support the campaign. Soroni would then provide an experienced B2B SaaS SEO team to develop and implement the strategy.


While we have done this many times, we also believe in developing a bespoke SaaS SEO strategy for your business. We must build a plan that works for you, not just one that fits into a cookie-cutter template.


Once the strategy is agreed upon, we begin implementation. We use various tools and techniques to deliver the best results for your business. These include:

  • Keyword Research
  • Onsite Optimisation
  • Link Building
  • Content Creation
  • Link Building


The final step is measuring the results. We track these over time to see how they change. If there are any changes, we adjust accordingly.

SEO processes illustration

Why Choose Us?

At Soroni, we know it takes more than just a great website to succeed online. It requires a strong marketing presence too. That’s why we, as a B2B SaaS SEO agency, focus on creating a comprehensive digital marketing strategy for each client.

We don’t just stop at planning; we aim to drive traffic to your site and convert visitors into customers. We do this using proven tactics such as keyword research, link building, content creation and social media management.

Thorough Keyword Research & Content Planning

Any good SEO campaign lives and dies by the keyword research that it is built on. Good keyword research identifies the keywords that people type into Google when searching for products or services that you offer. We identify the path of least resistance. This enables us to build pages that grow traffic and leads for your business at the most reasonable cost possible. 

Our team works with you to create high-quality content relevant to your industry and audience. We build your brand visibility and craft compelling copy that will attract potential customers. The underpinning keyword research ensures that we create the right content for your audience.

Content Strategy: Production and Promotion

 We don’t believe in the old saying, “Build it and they will come.” 

While you wait for “them” to come, your competitors are growing their market share. Content production is one way to guide potential customers from search engines to your products and services. Over time, good content tends to rise to the top. If left alone, that may be days, months or even years. This is where content promotion comes to the rescue. 

We use content promotion to get your content to an audience while we allow search engines to put it at the top, where it belongs. Content promotion includes:

  • Social Media Marketing (Facebook, Twitter, LinkedIn)
  • Blogging
  • Article Submission
  • Press Release Distribution
  • Guest Posting
  • Directory Submissions
  • Video Sharing
  • Email Marketing
  • Social Media Management

Digital PR & Outreach

Brand recognition and expertise have become more fundamental to SEO. Google has made this clean with their E.A.T updates. This is a system that reviews and ranks websites based on the Expertise, Authority and Trust that they can place in the business. A well built website is no longer enough. So, how do we demonstrate your E.A.T?


Expertise can be demonstrated by having an expert speak at your event, writing articles about your industry, or publishing case studies. The key here is to ensure that the content is relevant to your audience. If you are unsure who your target audience is, we recommend using tools such as BuzzSumo to help determine where your audience is coming from.


Authority focuses on how others view you. Are you covered in a good light by other businesses and experts in your industry? To build authority, you need to publish high quality content that people want to read. You should also participate in conversations online and offline.


Trust is the last pillar of E.A.T. It is not always easy to earn trust, but once you have it, it is tough to lose it. Building trust requires transparency, honesty, and integrity. These qualities are difficult to maintain if you are not being transparent about your own company. However, when you are transparent, you will gain the trust of those around you. Simple trust signals include easily accessible contact information. The presence of your qualifications on the website will also help. These are also an authority signal of note. 

Link Building & Backlinks

While backlinks are no longer as important a ranking signal as they used to be, they are still massive. This lets search engines know that your business does not exist as an island. High quality links from authoritative websites go a long way in establishing your authority. These are the sort of links that are not easily attainable. We leverage your expertise within the industry to naturally attract backlinks. Some of this is achieved through manual outreach.

How we work

We start by understanding your goals and objectives. From there, we create a plan that aligns with your strategy. Our team then executes the plan, monitoring progress along the way. We use data to measure success and make adjustments accordingly.

What makes us different

At Soroni, we believe that every client deserves individual attention. We take the time to get to know you so that we can provide the best service possible. In addition to providing exceptional customer service, we offer free consultations and ongoing support.

Contact Us Today!

If you want to learn more about our B2B SaaS SEO services, please feel free to reach out to us today!

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Ready to talk through streamlining lead generation and sales automation for your company?