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Case Study GivePanel

Certified Hubspot Partner Agency

The Client

GivePanel is a B2B Software as a Service (SaaS) provider based in London, England.

The organisation provides fundraising tools for charities using the Facebook platform to raise money across the world.

With customers in the UK, US, Canada and Australia.


The Challenge

GivePanel has clients all across the world and making a real impact in people’s lives.

GivePanel approached Soroni to help with Lead Generation efforts to help it scale into more markets quickly.

The Solution

After assessing the needs of GivePanel, we researched the market and provided GivePanel with a robust proposal.

GivePanel selected Soroni to work on a PPC Campaign to help deliver leads targeting customers in the UK, US, Canada, and Australia.

Soroni quickly got to work for GivePanel by creating a high-intent Google Ads campaign to deliver leads.

Then, we created a Hubspot dashboard to ensure that all leads that came in were tracked and attributed properly.

Next, Soroni introduced a LinkedIn Ads campaign to supplement the high-intent Google Ads.

Then, a Facebook campaign was created for brand awareness and retargeting. 

The Technology & Service Stack

  • Hubspot CRM
  • Google Ads
  • LinkedIn ads
  • Facebook Ads
  • Google Analytics¬†

The Benefits

Since the campaign started, it has generated a growth in leads month on month (In December 2021 we saw a 300% growth in leads) and also high-value customers.

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