The Client
Groop is a Software as a Service (SaaS) provider based in Bath, England.
The organisation provides an all-one software platform for community management used by Public Sector organisations to manage community programs.
Certified Hubspot Partner Agency
The Challenge
Groop needed help with generating leads pretty fast (within 1 month), to provide a pipeline for Sales Development Resps (SDRs).
The Solution
First, Soroni worked with Groop to define its target audience and their needs.
Next, we engaged with the team to understand who the ideal customer (ICP) is and more importantly: where to find them.
Then, we strategised and prioritised the marketing channels and messaging we believed would help Groop generate leads as quickly as possible.
Next, we selected two channels to start with: LinkedIn ads and Software review sites to generate leads quickly.
Technology & Service Stack
- Linkedin Ads
- Review Sites
- Hubspot
The Benefits
Within 2 weeks of working with Groop, we started generating a great number of leads to the pleasure of the sales teams.
“We worked with the team at Soroni to help Groop generate leads, within the space of 1 month, we were generating highly qualified leads for our SDRs to follow up with.
Leads went from 0 to over 50 highly targeted and qualified leads within a month, for a B2B business, that was much needed”.
Sally Higham, CEO of Groop.
What Our Customers Say
“We worked with the team at Soroni to help Groop generate leads, within the space of 1 month, we were generating highly qualified leads for our SDRs to follow up with.
Leads went from 0 to over 50 highly targeted and qualified leads within a month, for a B2B business, that was much needed”.
“Prince was recommended to me through a mutual contact – I required a (very big) custom workflow to handle leads automatically. Not only did he work closely with me to make sure what I wanted would work, he also mapped the journey out and made sure there were no holes before putting this system into place in my company HubSpot account. Highly recommend and very pleased with our result.”
“Before we worked with Soroni, we did not have a sales automation or marketing automation process. Soroni worked with us to implement a CRM capable of supporting 4 different business units and created a sales automation process to pass leads from Marketing to a sales team of 8 people using SalesForce.
Finally delivered a complex marketing automation program to nurture leads.
Highly recommended.”
Sally Higham, CEO of Groop.
Elliot Thomas, Managing Director, Clockers
Suela Vardat, Head of Cyber Marketing, Nominet
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