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Case Study Groop

Certified Hubspot Partner Agency

The Client

Groop is a Software as a Service (SaaS) provider based in Bath, England.

The organisation provides an all-one software platform for community management used by Public Sector organisations to manage community programs.


The Challenge

Groop needed help with generating leads pretty fast (within 1 month), to provide a pipeline for Sales Development Resps (SDRs).

The Solution

First, Soroni worked with Groop to define its target audience and their needs.

Next, we engaged with the team to understand who the ideal customer (ICP) is and more importantly: where to find them.

Then, we strategised and prioritised the marketing channels and messaging we believed would help Groop generate leads as quickly as possible.

Next, we selected two channels to start with: LinkedIn ads and Software review sites to generate leads quickly.

Technology & Service Stack

  • Linkedin Ads
  • Review Sites
  • Hubspot

The Benefits

Within 2 weeks of working with Groop, we started generating a great number of leads to the pleasure of the sales teams.

We worked with the team at Soroni to help Groop generate leads, within the space of 1 month, we were generating highly qualified leads for our SDRs to follow up with. 

Leads went from 0 to over 50 highly targeted and qualified leads within a month, for a B2B business, that was much needed”.

Sally Higham, CEO of Groop.

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