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Case Study Mobilise

Certified Hubspot Partner Agency

The Client

Mobilise Cloud provides cloud-based services to Public Sector and Enterprise clients. Their services include Cloud Transformation, AI, Kubernetes, Big data and more. Clients include HMRC, Home Office, Admiral, DVLA, Morrissons and more.

Mobilise Cloud Logo

The Challenge

Mobilise Cloud reached out to Soroni in August 2019 to increase and improve their Lead Generation efforts through digital marketing. At this time, Mobilise Cloud was generating a few leads per month from digital marketing and were looking to increase this number to secure new accounts and ultimately gain more business. 

The Solution

To help improve lead generation, Soroni worked with Mobilise to embed their team within the organisation. First, Soroni implemented a Lead generation program for Mobilise Cloud that delivered targeted accounts via LinkedIn ads.

Next, a Sales & Marketing automation program was implemented using Hubspot, which allowed leads to be routed to the right team members. Then, a marketing automation program was implemented to ensure that incoming leads were consistently nurtured based on what they had previously shown interest in, this allowed Mobilise Cloud to be at the forefront of the customer’s mind when the time came to make a buying decision.

Alongside this, we built reporting dashboards in Hubspot for Sales, Marketing, and Management which easily allowed Mobilise to keep track of their progress.

Tech & Service Stack

  • Hubspot CRM
  • Hubspot Sales & Marketing Automation
  • Paid Search: Google Ads & LinkedIn ads
  • Organic Search: SEO
  • Google Analytics Setup & Management
  • Event & Partner Marketing
  • Content Marketing
  • Many more amazing channels…..

The Benefits

Working with Soroni means: Mobilise Cloud now has a team of specialist marketers to assist in marketing efforts, encompassing everything from Design, Communications, Demand Generation, PPC, and SEO.

Targeted leads have also been growing consistently. The number of organic leads generated grew by 50% in the first 5 months of the project. This growth has continued throughout 2020 and 2021 despite the global pandemic creating uncertainty for business and the economy.

Soroni has helped Mobilise generate highly qualified leads which are turning into opportunities and closing to sales faster than any other channel used in the past.

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