To help improve lead generation, Soroni worked with Mobilise to embed their team within the organisation. First, Soroni implemented a Lead generation program for Mobilise Cloud that delivered targeted accounts via Linkedin Ads.
Next, a Sales & Marketing automation program was implemented using Hubspot, which allowed leads to be routed to the right team members. Then, a marketing automation program was implemented to ensure that incoming leads were consistently nurtured based on what they had previously shown interest in, this allowed Mobilise Cloud to be at the forefront of the customer’s mind when the time came to make a buying decision.
Alongside this, we built reporting dashboards in Hubspot for Sales, Marketing and Management which easily allowed Mobilise to keep track of their progress.