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Case Study Nominet Cyber Security

Certified Hubspot Partner Agency

Nominet is a UK national internet registry.

The Nominet Cybersecurity Team, a product unit area of Nominet counts the likes of the UK Government (NCSC), Audi and Google as customers.

The Challenge

Leads were not getting to the right sales people,  the sales team were randomly following up with leads thus wasting leads.

Leads were getting cold and wasted.

The Solution

We integrated HubSpot and Salesforce to automatically send leads from Marketing to Sales.

Next, we built a complex lead nurturing program to feed leads with content until they were ready to buy using HubSpot workflows.

The Benefits

Complete transparancy between Sales and Marketing.

Leads were no longer getting lost, sales productivity went up, sales and marketing accountability increased, the number of leads from lead nurturing increased.

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