Soroni Case Study Nominet Cybersecurity

Certified Hubspot Partner Agency

Nominet is a UK national internet registry.

The Nominet Cybersecurity Team, a product unit area of Nominet counts the likes of the UK Government (NCSC), Audi and Google as customers.

The Challenge

Leads were not getting to the right sales people, the sales team were randomly following up with leads thus wasting leads.

Leads were getting cold and wasted.

The Solution

We integrated HubSpot and Salesforce to automatically send leads from Marketing to Sales.

Next, we built a complex lead nurturing program to feed leads with content until they were ready to buy using HubSpot workflows.

The Benefits

Complete transparancy between Sales and Marketing.

Leads were no longer getting lost, sales productivity went up, sales and marketing accountability increased, the number of leads from lead nurturing increased.

What Our Customers Say

“Before we worked with Soroni, we did not have a sales automation or marketing automation process. Soroni worked with us to implement a CRM capable of supporting 4 different business units and created a sales automation process to pass leads from Marketing to a sales team of 8 people using SalesForce.

Finally, delivered a complex marketing automation program to nurture leads.
Highly recommended.”

“We worked with the Prince a few years ago when we were pre $1m ARR and he invented and rolled out some great growth marketing campaigns that helped us acquire customers for a very low cost, much below PPC which helped us quickly pass the $1m ARR.”

“Soroni and Prince were recommended to me through a mutual contact – I required a (very big) custom workflow to handle leads automatically. Not only did he work closely with me to make sure what I wanted would work, but he also mapped the journey out and made sure there were no holes before putting this system into place in my company HubSpot account. Highly recommend and very pleased with our result.”