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Tag: lead nurturing

B2B Demand Generation Vs Lead Generation | The Ins and Outs

What is demand generation? Demand is the other half of the core business principle of supply and demand. Before you get to the supply part of things, you need customers interested in your product or service. The more people are interested in what you offer, the higher the demand. Demand

Lead Nurturing, should you bother?

So you want to do lead nurturing? Well, I am here to tell you most lead nurturing campaigns fail. So if you don’t want your lead nurturing campaign to fail, read on. What is lead nurturing? According to Marketo, Lead nurturing is the process of engaging with your audience at