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Tag: Sales enablement

Sales prospecting

Sales Enablement: Prospecting Tools Comparison

Recent research by Hubspot found that 55% of salespeople are screwing up prospecting. Prospecting is the hardest and most painful part of the sales process! This post will provide you with the tools and tips to make the process smooth and efficient. “Everyone is in sales”, Zig Ziglar. For starters, I will

Sales and marketing alignment

Smarketing: A case for sales and marketing alignment

When a Head of Sales says “the leads generated by marketing are no good” you know you need Sales and marketing alignment. This essentially means adopting a single view of sales and marketing which works together seamlessly to generate revenue, leads and close sales. This makes it much easier to