As the Year Wraps Up, Where Do You Stand? For most marketing leaders, this time of year means one of three things: a) You’ve crushed your 2024 revenue goals b) You’ve… fudged the numbers (we’ve all been there), or… c) Worst case: you didn’t own
Migrating from Salesforce Marketing Cloud to HubSpot can be a strategic move for certain businesses, particularly if they prioritise ease of use, integrated solutions, and budget efficiency. Here’s why you might consider making the switch: 1. Ease of Use 2. Cost Efficiency 3. Integrated Platform
No matter how big your company is there are certain tasks that should be performed with software to ensure business productivity and thus profits. These are often mundane and repetitive tasks that would either become boring or steal precious time away from other important aspects
Recent research by Hubspot found that 55% of salespeople are screwing up prospecting. Prospecting is the hardest and most painful part of the sales process! This post will provide you with the tools and tips to make the process smooth and efficient. “Everyone is in sales”, Zig
When a Head of Sales says “the leads generated by marketing are no good” you know you need Sales and marketing alignment. This essentially means adopting a single view of sales and marketing which works together seamlessly to generate revenue, leads and close sales. This
When it comes to B2B marketing there are fewer tools better than LinkedIn. In fact, LinkedIn state that 97% of B2B users use LinkedIn for their content marketing efforts and that 78% of B2B marketers state that it’s the most successful social media platform when
Account-based marketing looks slightly different depending on who you ask. But at its core is one central theme: the idea of company-centricity. If you’re B2B, you’re selling to businesses. Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to
