Why Cybersecurity Sales Cycles Are So Long (And How to Shorten Them)
If you speak to almost any cybersecurity founder, CRO, or sales leader, you’ll hear the same frustration: “We generate interest… but deals take forever to close.” Opportunities enter the pipeline.Discovery calls go well.Demos are positive. And then: Momentum slows. Weeks pass.More stakeholders appear.Procurement gets involved.Internal
