We understand that b2b event marketing can be done effectively through content. Not only is this one of the most affordable ways to market an event. It is also incredible at driving qualified leads to your business at the same time. Creating the right type of content guarantees that those
When a Head of Sales says “the leads generated by marketing are no good” you know you need Sales and marketing alignment. This essentially means adopting a single view of sales and marketing which works together seamlessly to generate revenue, leads and close sales. This makes it much easier to
When it comes to B2B marketing there are fewer tools better than LinkedIn. In fact, LinkedIn state that 97% of B2B users use LinkedIn for their content marketing efforts and that 78% of B2B marketers state that it’s the most successful social media platform when it comes to achieving their
