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Tag: lead generation

Should SMBs or SMEs do ABM?

Account-based marketing (ABM) can be highly effective for small and medium-sized businesses (SMBs or SMEs), particularly those operating in B2B markets or needing targeted and personalised marketing approaches.  However, before you start your ABM journey, there are a couple of questions you need to answer. Assuming you have your ICP

PPC strategies to try for B2B Lead Generation

What is PPC for B2B? If you are looking to generate leads, then pay-per-click (PPC) advertising is a great way to do it. It’s not just about generating traffic and leads; it’s also about converting those leads into sales. This article will discuss how to use PPC to generate leads

What to look out for when selecting B2B lead generation companies

Lead generation is essential for generating new business for B2B companies. Finding the most effective lead-generating firm isn’t easy. You must pick a firm that gives correct information and actionable data to examine possible leads. This type of company may utilise predictive scoring to determine which leads are more likely

17 KPIs to track when choosing a lead generation agency

When working with a lead generation agency, tracking leads and conversions can be time-consuming if you don’t know where to start. It doesn’t have to be this way. By measuring key performance indicators (KPIs), you can track your progress and optimise your lead generation efforts for better results. There’s an

B2B Demand Generation Vs Lead Generation | The Ins and Outs

What is demand generation? Demand is the other half of the core business principle of supply and demand. Before you get to the supply part of things, you need customers interested in your product or service. The more people are interested in what you offer, the higher the demand. Demand