The future of marketing continues to evolve alongside business, despite the adversity presented by covid-19. Accepting change is difficult, but it is a vital catalyst for progress. Inbound marketing for SaaS companies is such a catalyst. Incorporating inbound marketing into a B2B Software-as-a-Service (SaaS) company
If you sell to organisations with multiple technical buyers or you are selling to people with job titles such as Head of Engineering, IT, DevOps, CIO, CTO, Cloud, Infrastructure, Architecture etc, then this content is for you. This content aims to provide an actionable framework
No matter how big your company is there are certain tasks that should be performed with software to ensure business productivity and thus profits. These are often mundane and repetitive tasks that would either become boring or steal precious time away from other important aspects
Content creation and marketing are becoming more prevalent by the day. Those that thought that we would see a plateau have been proven wrong. The growth of this strategy has seen no bounds. That is mainly because it works. Think of some of the most
Recent research by Hubspot found that 55% of salespeople are screwing up prospecting. Prospecting is the hardest and most painful part of the sales process! This post will provide you with the tools and tips to make the process smooth and efficient. “Everyone is in sales”, Zig
When a Head of Sales says “the leads generated by marketing are no good” you know you need Sales and marketing alignment. This essentially means adopting a single view of sales and marketing which works together seamlessly to generate revenue, leads and close sales. This
When it comes to B2B marketing there are fewer tools better than LinkedIn. In fact, LinkedIn state that 97% of B2B users use LinkedIn for their content marketing efforts and that 78% of B2B marketers state that it’s the most successful social media platform when
The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It’s used to identify when a prospect has moved far enough in your marketing funnel (and in their buyer’s journey) to demonstrate buying intent. However, the SaaS industry innovates
Account-based marketing looks slightly different depending on who you ask. But at its core is one central theme: the idea of company-centricity. If you’re B2B, you’re selling to businesses. Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to
The AIDA Model: A Proven Framework for Converting Strangers Into Customers In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found helpful throughout his career in a printing magazine called
