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17 KPIs to track when choosing a lead generation agency

When working with a lead generation agency, tracking leads and conversions can be time-consuming if you don’t know where to start. It doesn’t have to be this way. By measuring key performance indicators (KPIs), you can track your progress and optimise your lead generation efforts

B2B Event Marketing through Content

We understand that b2b event marketing can be done effectively through content. Not only is this one of the most affordable ways to market an event. It is also incredible at driving qualified leads to your business at the same time. Creating the right type

Lead Nurturing, should you bother?

So you want to do lead nurturing? Well, I am here to tell you most lead nurturing campaigns fail. So if you don’t want your lead nurturing campaign to fail, read on. What is lead nurturing? According to Marketo, Lead nurturing is the process of

Inbound Marketing for SaaS

Inbound Marketing for SaaS companies

The future of marketing continues to evolve alongside business, despite the adversity presented by covid-19. Accepting change is difficult, but it is a vital catalyst for progress. Inbound marketing for SaaS companies is such a catalyst. Incorporating inbound marketing into a B2B Software-as-a-Service (SaaS) company

Content Marketing for Saas

Content marketing for saas companies

Content creation and marketing are becoming more prevalent by the day. Those that thought that we would see a plateau have been proven wrong. The growth of this strategy has seen no bounds. That is mainly because it works. Think of some of the most