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Author: Donovan

Understanding Pain Intensity in Sales

In this post we discuss how to understand customer pain intensity and how to use it to provide value or put simply sell to your clients. Every sale starts with a problem. If a problem doesn’t exist, there is no sale—period. It’s that simple. Every

Should SMBs or SMEs do ABM?

Account-based marketing (ABM) can be highly effective for small and medium-sized businesses (SMBs or SMEs), particularly those operating in B2B markets or needing targeted and personalised marketing approaches.  However, before you start your ABM journey, there are a couple of questions you need to answer.

PPC strategies to try for B2B Lead Generation

What is PPC for B2B? If you are looking to generate leads, then pay-per-click (PPC) advertising is a great way to do it. It’s not just about generating traffic and leads; it’s also about converting those leads into sales. This article will discuss how to

17 KPIs to track when choosing a lead generation agency

When working with a lead generation agency, tracking leads and conversions can be time-consuming if you don’t know where to start. It doesn’t have to be this way. By measuring key performance indicators (KPIs), you can track your progress and optimise your lead generation efforts

What is a SaaS marketing strategy?

Saas marketing strategy is an umbrella term used to describe a software company’s marketing efforts. Marketing aims to attract and retain customers by creating a favourable impression of the company. Strategy is the plan guiding a business’ marketing plan and efforts. With a marketing strategy,

How do I create content for SaaS?

Creating content for a SaaS company is different from creating other types of content. You need to follow specific steps and processes to create content that will help you achieve your marketing and sales goals. This guide will walk you through the entire process, from

B2B Event Marketing through Content

We understand that b2b event marketing can be done effectively through content. Not only is this one of the most affordable ways to market an event. It is also incredible at driving qualified leads to your business at the same time. Creating the right type