As the Year Wraps Up, Where Do You Stand? For most marketing leaders, this time of year means one of three things: a) You’ve crushed your 2024 revenue goals b) You’ve… fudged the numbers (we’ve all been there), or… c) Worst case: you didn’t own
The world changed in 2020. The Worldwide Covid-19 Pandemic brought about phenomenal change to every aspect of life. There is not a single sector that has not been affected in some way by the pandemic. For the IT industry, Covid-19 has presented new challenges, changes
Customer Relationship Management (CRM) software is becoming a key sales growth tool in allowing small businesses to not only manage interactions with their client base but to analyse, nurture and improve these relationships with the aim of improving customer satisfaction and retention. With the cost
The outbreak of COVID-19 sent shockwaves through the global economy. According to the eminent economist Nouriel Roubini: “the speed of the contraction as a result of the Coronavirus pandemic has been faster than the 2008 financial crisis and the Great Depression” combined (The Guardian). As
The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It’s used to identify when a prospect has moved far enough in your marketing funnel (and in their buyer’s journey) to demonstrate buying intent. However, the SaaS industry innovates
