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IT Services and Covid19

Continued Impact of Covid-19 on the IT Industry in 2021

The world changed in 2020. The Worldwide Covid-19 Pandemic brought about phenomenal change to every aspect of life. There is not a single sector that has not been affected in some way by the pandemic.  For the IT industry, Covid-19 has presented new challenges, changes

CRM Implementation and Design experts

CRM for Small Business

Customer Relationship Management (CRM) software is becoming a key sales growth tool in allowing small businesses to not only manage interactions with their client base but to analyse, nurture and improve these relationships with the aim of improving customer satisfaction and retention. With the cost

Covid19 recession proof industries

Sectors NOT hit hard by the covid 19 recession.

The outbreak of COVID-19 sent shockwaves through the global economy. According to the eminent economist Nouriel Roubini: “the speed of the contraction as a result of the Coronavirus pandemic has been faster than the 2008 financial crisis and the Great Depression” combined (The Guardian). As

product qualified lead

How to Identify a Product Qualified Lead (PQL)

The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It’s used to identify when a prospect has moved far enough in your marketing funnel (and in their buyer’s journey) to demonstrate buying intent. However, the SaaS industry innovates