When working with a lead generation agency, tracking leads and conversions can be time-consuming if you don’t know where to start. It doesn’t have to be this way. By measuring key performance indicators (KPIs), you can track your progress and optimise your lead generation efforts
Saas marketing strategy is an umbrella term used to describe a software company’s marketing efforts. Marketing aims to attract and retain customers by creating a favourable impression of the company. Strategy is the plan guiding a business’ marketing plan and efforts. With a marketing strategy,
What is demand generation? Demand is the other half of the core business principle of supply and demand. Before you get to the supply part of things, you need customers interested in your product or service. The more people are interested in what you offer,
Creating content for a SaaS company is different from creating other types of content. You need to follow specific steps and processes to create content that will help you achieve your marketing and sales goals. This guide will walk you through the entire process, from
We understand that b2b event marketing can be done effectively through content. Not only is this one of the most affordable ways to market an event. It is also incredible at driving qualified leads to your business at the same time. Creating the right type
The Agile Methodology is project management with emphasis on the importance of frequent and incremental delivery. It is commonly used in software development. Agile projects are iterative. This means they move through several cycles or phases before reaching completion. The first phase in an agile
The B2B marketing industry is constantly changing. The best way to stay ahead of the game and maintain a competitive edge is through content marketing. This blog post explores why content marketing is important for b2b businesses and how you can use it to reach
Content marketing is the current B2B marketing trend. This is what you hear from the CEOs, CMOs, marketing managers, and everyone else that makes up the B2B marketing team. So, why is content marketing so important? It’s a way to reach the decision-makers at the
The future of marketing continues to evolve alongside business, despite the adversity presented by covid-19. Accepting change is difficult, but it is a vital catalyst for progress. Inbound marketing for SaaS companies is such a catalyst. Incorporating inbound marketing into a B2B Software-as-a-Service (SaaS) company
No matter how big your company is there are certain tasks that should be performed with software to ensure business productivity and thus profits. These are often mundane and repetitive tasks that would either become boring or steal precious time away from other important aspects
